You can now embed Cohorts and Funnels reports directly into your Matomo dashboard for quicker access to retention and conversion metrics. These updates provide a more flexible way to track user behaviour over time and optimise key journeys.

Matomo introduces AI Chatbot tracking. See how AI Chatbots such as ChatGPT access your site and content, and gain insights that traditional analytics usually miss. These reports use server-side logs to identify chatbot traffic. To enable this feature, setup via a supported server integration is required.

The new MCP Server lets you connect Matomo to tools like ChatGPT or Claude, so you can ask questions in your language and get instant answers based on your real data. Generate reports, explore trends, and unlock insights - without digging through dashboards.